Invitation details remains one of my proudest achievements. In mid 2008 after working for a successful startup for 3 years I made the decision to created a custom e-commerce platform. I designed the entire style guide, hired a team of local developers and leveraged Ruby on Rails as a code base.
In addition to running the site, I ran day to day operations including management of vendor relations, signed exclusive designers, created content, managed social, SEO, customer service, ran strategy and was responsible for printing and fulfilling orders.
At the time, the site was revolutionary. Users could browse our taxonomy, select an invitation and use our card editor to personalize the card with specific line-by-line details, make font selections and have the ability to move text around the card interface in real time.
Homepage and Taxonomy Preview
Product Page
Card Editor Personalization Page